It is premised on the understanding that African firms may experience “liabilities of localness” when marketing renewable energy products developed in the West. That is, customers doubt their capabilities to produce and install these products. Thus, market-driven growth of the solar energy sector in Ghana requires firm-level capability development through institutional support that promotes effective cross-border inter-firm collaborations as well as trust-building relationships with local customers. They show that Ghanaian consumers tend to evaluate the capabilities of foreign solar energy providers as superior to those of local firms. However, collaborations between local and foreign firms have enhanced their credibility. Firms rely mainly on word-of-mouth recommendations to attract new customers and see customer price consciousness as a major growth constraint.
In this study, the authors conceptualize market knowledge competence as the processes that generate and integrate market knowledge. The authors test the conceptual model using data collected from the software industry. The findings show that each of the three processes of market knowledge competence exerts a positive influence on new product advantage. The results also reveal a positive association between new product advantage and product market performance.
For example, due to infrastructure deficiency and institutional voids, firms often need to build entire business ecosystems from scratch (Seelos & Mair, 2007). This may mean some degree of adaptation of the products and services intended to be introduced, creation of new marketing routines and/or refinement of existing routines (Heirati, & O’Cass, 2016). These adaptations require top management ability to keep the firms agile enough for them to be able to sense and shape opportunities and threats and to maintain high levels of competitiveness through enhancing, combining, and reconfiguring their resources. We further contribute to the literature by providing empirical evidence of the distinct direct relationships of both business and political ties with organizational flexibility. Participation in psychology experiments is an integral part of the psychology major. Not only do you develop a better understanding of the research process and see the concepts from your psychology classes in action, but you become a part of the future of the field by assisting in the research process.
We are glad that you have decided to participate in some of the exciting research being conducted in the Psychology Department. It is important that you carefully read the registration and participation instructions before you complete any studies. We use an online system called SONA SYSTEMS to coordinate and administer research participation.
Ufl-mkt.sona-systems.com most likely does not offer any adult content. The behavioral lab consists of 24 carrels for the collection of individual data. Carrels each contain a PC running Windows XP and 15 inch flat-screen monitor.
Marketing is a very important factor and a link between companies and customers. It is crucial to gain the clients’ trust and attract health conversion warframe them to buy a new product or use a new service. The aim of this paper is to examine the current status of the market in this regard.
Further, our findings challenge previous research which assumes sustainability practices involve high costs and thus lower profitability. Of central importance are our explanations about how the behavior, values, and views of influential upper echelons promote greater support for innovation-driven environmental sustainability, an area that has largely been neglected in theory and practice. To this point, we provide insights for managers on how to curb the negative environmental impact of their manufacturing operations. Firms need to advocate innovation by promoting information sharing through strong ties to exchange knowledge on technological advancement, sources of new types of machinery, raw materials, product designs, and market trends (Yli-Renko et al., 2002). Social capital focuses not only on international networking but also on developing local connections, especially during first-time internationalisation . This chapter reports the results of an exploratory qualitative investigation into buying behaviors and growth challenges within the solar energy industry in Ghana.
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